In today’s highly competitive market especially in the ecommerce space, it’s the little things that leave a lasting impression and sets you apart from the competition. Your customer’s buying experience doesn’t stop after their package leaves your warehouse. Every package sent out is an opportunity waiting to build relationships with your customers. That's where the packaging inserts come into play. They are a low-cost and versatile way to connect to your audience and increase customer loyalty.
Let's explore how these insert cards can amplify your brand presence and turn one-time buyers into lifelong fans.
Overall unboxing experience
Unboxing videos have been around since the early days of YouTube influencers and got increasingly more popular after the birth of micro content, all thanks to TikTok. Now the unboxing experience affects buyers decisions and gets just as much attention as the product itself. In fact, 72% of Americans believe that product packaging design plays a crucial role in their purchasing decisions, with 81% citing it as an important factor especially when buying gifts.
Ways to maximize the benefits of insert cards
- Connect with your customers using personalized touches
Turn unboxing experiences into special moments with custom touches. Whether it’s a glimpse behind the scenes, brand stickers, thank-you notes, introduction cards or a sneak peek at upcoming products – let every package tell your brand story and connect with your audience. These simple and inexpensive inserts can be a really thoughtful gesture that can help build loyalty.
- Easy access to crucial information
Are there important product features or information you want your customers to have easy access to? Maybe a quick how-to guide, tips and tricks, or some product warnings? Insert cards are a great way for your customers to make the most out of your products.
- Exclusive access and something special
Give your VIP customers something extra like exclusive discounts or free samples and make them feel special, excited and engaged. Free products or samples also add value to the unboxing experience, are a great way to liquidate hard-to-move merchandise, and create an opportunity to cross-sell other products and increase your store’s average order value.
- Create social media buzz and get customer feedback
Encourage or incentivize your customers to share their unboxing experiences on social media by adding your user profiles or branded hashtag.
Want to know what your customers really think? You can also use insert cards as an opportunity to gather feedback through quick surveys. In addition to getting information you need to improve your business, it also lets your customers know that you care.
- Be mindful of your environmental impact
Not all insert cards are equally important, some you can do without. There have been instances where product packaging has created more waste than customer satisfaction. It all depends on the experience you want your customers to have and the values that are important to your brand. Aside from utilizing environmentally friendly materials, another way to minimize waste but deliver the same impact is by using QR codes to condense information.
As with all direct marketing efforts, be sure to get to know your audience and test different options. Every purchase will either fall short, meet, or exceed your customer’s expectations. Packaging and inserts are only one way to create lasting impressions with new customers and maintain customer loyalty. In the end, it’s really about providing more value by exceeding expectations and matching the right offer with your particular audience.
Get your insert cards with Blanka
Blanka not only offers thousands of North American made cosmetics and skincare products, but you’ll also have access to other services we offer to help you run your business. From warehousing and fulfillment to marketing and creative services like insert card design and printing where our team of designers will create inserts that perfectly match your brand. We’ll design, print, and add the cards to every order you get so you can sit back and watch your business grow.
